Magazine

If you’ve been watching the World Cup this year, one thing is hard to miss: there’s a lot of pink on the pitch. Almost every player seems to be waring the same shoes. So why pink? Major football boot brands like Nike, Adidas, Puma, New Balance and Skechers all launched World Cup boot collections ahead of the tournament, and many of them landed on pink. GQ explored the trend and pointed to one clear reason: pink stands out against green grass and HD screens, making the boots